Insights

The Cocktail and Culinary Challenge, a highlight of the Bourbon Classic, showcases the artistry of eleven teams comprising chefs and master bartenders representing various distilleries. This event exemplifies the harmonious blend of culinary expertise and mixology, creating an unforgettable experience for attendees. Mark D. Rucker, CEO/Creative Director from The Bourbon Life had to say, “Hands […]

The Bourbon Classic is a multi-day celebration, held in the vibrant heart of downtown Louisville, Kentucky, that honors cocktail craftsmanship and bourbon culture. Bourbon lovers converge from far and wide to indulge in the event’s exclusive pours and distinctive flavors. Annually, this event attracts renowned chefs and elite mixologists, who collaborate in the event’s signature […]

We are so excited for our 2024 event in just over a month! We thought we’d get in the spirit for our 2024 event by doing a recap of 2023! The 2023 Bourbon Classic was a huge success! With 17 special guest chefs and bartenders, and attendees making their way across the country, from over […]

Bourbon whiskey has established a strong presence in pop culture, becoming more than just a beverage but also an iconic symbol. The connection between bourbon and pop culture is undeniably fascinating, as it has found its way into various forms of entertainment and media. In this blog, we’ll explore the influence of bourbon on pop […]

We are so excited for our 2024 event in just over a month! We thought we’d get in the spirit for our 2024 event by doing a recap of 2023! The 2023 Bourbon Classic was a huge success! With 17 special guest chefs and bartenders, and attendees making their way across the country, from over […]

If you’ve ever found yourself standing in the liquor aisle, pondering the nuanced world of brown spirits, you’ve likely come across the intriguing duo of Bourbon and Scotch. These two whiskies hail from different corners of the globe, each boasting a distinct personality and flavor profile. Whether you’re a seasoned sipper or just starting your […]

Do you consider yourself a Bourbon connoisseur? If so, let’s see how well you know Bourbon. We have 7 terms about Bourbon even you may not know. These words dive into the more technical and nuanced aspects of bourbon production. They offer enthusiasts like you a deeper understanding of the craft and science behind this […]

It’s that time of year again! It’s time for one of the most iconic and celebrated horse races in the world, the Kentucky Derby. This major sporting event attracts thousands of people to Churchill Downs in Louisville each year, many donning elaborate hats with mint juleps in their hands. An American Icon Dating back to […]

Bourbon is known for its complex and rich flavor profile. Lucky for us, that means it pairs really well with several different types of delicious food and chocolate. Some of these pairings include grilled or smoked meats, cheese, hot chocolate, chocolate cake, and more. Bourbon and Food Pairings Grilled or smoked meats: Bourbon’s smoky, woody […]

Bourbon lovers everywhere rejoice! We’ve compiled 10 benefits of drinking bourbon and how it can actually be good for your health. Keep in mind, the best results are seen for those that drink a moderate amount of bourbon. Be sure to always drink responsibly. 1. Reduces Stress Levels Stress has become such a big part […]

Do you find yourself dozing off after a big holiday dinner? The holidays are in full swing, and so is the notion of a long snooze after that delicious turkey dinner. Most people blame this sluggish feeling on the tryptophan in the turkey. However, experts say that isn’t necessarily the case. According to leading scientists […]

Celebrating America’s Spirit with a True All-American Beverage While National Bourbon Heritage Month only began in 2007 when Congress made an official declaration, Bourbon itself dates back over 200 years and has played a key role in shaping America’s economy, culture, and history. Elijah Craig, a Southern Baptist minister, is believed to be the father […]

Dog days of summer got you down? It’s hard to enjoy the summer fun with the unbearable heat. Luckily, fall is around the corner, but in the meantime try adding this frozen favorite to your summer cocktail recipes. Whether it’s drinks by the pool or a patio sunset, a Bourbon slush is sure to help […]

The 2021 Bourbon Classic was a huge success! With 1,415 weekend attendees, 25 special guest chefs and bartenders, and 22 participating distilleries, all making their way across the country, from over 30 states, it was bound to be one for the books. It was great to finally be back together again after months of lockdown. […]

Valentine’s Day is quickly approaching. If you have a Bourbon lover in your life and aren’t quite sure what to get them this year, look no further! We’ve compiled a list of the perfect Bourbon inspired gifts for any Bourbon connoisseur. No matter which gift you choose to give, you can be sure any of […]

The last two months of the year are full of hustle and bustle – family gatherings, holiday shopping, and work parties, just to name a few. It can be so easy to get lost in the shuffle this time of year, but it’s important to remember what the holiday season is about. The holidays are […]

This year, the Bourbon Classic will be held at historic Louisville Slugger Field. This historic venue is filled with rich history and tradition, along with recent renovations and upgrades to make the guest experience even better than ever.  Prior to the Slugger Field baseball stadium, the building was actually a train shed and home to […]

The old fashioned – a true classic. And how could it not be with its rich flavor, smooth taste, and bold statement? From humble beginnings in a small Kentucky social club, to climbing its way up the social ladder to the Waldorf-Astoria in The Big Apple, the Old Fashioned is arguably the most popular cocktail […]

Ever wonder “rye” (why) there are so many types of Bourbon out there and what the differences between them are? We’re going to break it down for you, BUT before we dive into the different types of Bourbon, let’s recap what makes Bourbon, well, Bourbon. In order for a whiskey to be classified as Bourbon, […]

Would it surprise you to know,  juleps (a derivative of the Arabic word julab meaning rosewater) have been around a long time. Wikipedia gives a great little history on the julep. “The term “julep” is generally defined as a sweet drink, particularly one used as a vehicle for medicine. English juleps, using rosewater, as opposed […]

Bourbon is a type of Whiskey but not all Whiskey is Bourbon. There is only one way to make  Bourbon – well two: It must be made in the United States to be called Bourbon. It must be made with at least 51% corn. Of course, water and oak barrels come into play too but […]