BOURBON CLASSIC MEDIA KIT

What is The Bourbon Classic?

The Bourbon Classic is a week long event exploring the “best of the best” in the authentic world of Bourbon, from the craftsmanship of distilling to the pure enjoyment of the spirit in its many forms.

Who Will Attend?

The Bourbon Classic has been carefully designed to appeal to two primary audiences. The first is the Bourbon Connoisseur. This is the expert who finds value in the legacy, quality and prestige that is embodied in this spirit. The second is the Bourbon Enthusiast, through the bartender competition, who is newly discovering bourbon as a hip liquor of choice.

Bourbon Classic 2015 attracted 1,000 Bourbon connoisseurs from across the country.

When and Where Will the Event Take Place?

Bourbon Classic 2017 will take place Feburary 28 - March 4, 2017. The Kentucky Center for the Performing Arts will host the Friday and Saturday events, while events earlier in the week will be at various locations (details coming soon). 

What Activities are Planned?

Highlights of the agenda include the following:
  • Bourbon Classic TOP SHELF
  • Bourbon Classic BOTTLED IN BOND ANNIVERSARY
  • Bourbon Classic SAVOR
  • Friday evening Bourbon Classic Cocktail & Culinary Challenge
  • A general session showcasing Master Distillers
  • Bourbon Classic University educational sessions for specific bourbon-related tips and techniques
  • Bourbon Classic TASTE, featuring exhibits and tastings from key vendors

Who is my Media Contact?

Media inquiries can be directed to Lorraine Houghton at lorraine@bourbonclassic.com

Bourbon Classic Media Coverage

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